Logo and logotype design for Undulae.
Ahead of the release of a new body of work, Undulae focuses on precision and refinement. Seeking to further develop the visual identity of the brand, he requests a logo and logotype design that capture this essence.
The word ‘Undulae’ is the genitive case of undula in Latin which translates to ‘wavlet’ or ‘waves within waves’.
DESCRIPTION:
Bespoke ‘U’ logo and ‘Undulae’ logotype built from precise geometry and balanced by organic fluidity. Seamless flow between each letterform.
TYPEFACES:
Bespoke ‘Undulae’ logotype by SPNSR.WORKS.
Bespoke ALT ‘Undulae’ typographic design by SPNSR.WORKS.
Neue Haas Grotesk Display Pro (65 Medium) by Max Miedinger and Christian Schwartz.
COLORS:
NOTES AND CITATIONS:
1.
Graphic design works of ANTIREAL. A primary source of inspiration to explore this shape language.
2.
Architectural works of Frank Lloyd Wright and Richard Neutra. Focusing on floor plans and use of line.
3.
Use of Obi { 帯 } strips in Japanese vinyl sleeve design.
4.
Pioneer CDJ 2000 Cue and Play/Pause buttons.